| Pria Diagnostics has chosen MediSol Co. Ltd to be the Japanese distributor for the Element male fertility test, which will be the first product of its kind available in Japan for at-home use. A Sales Agreement has been negotiated and signed by the two companies, granting MediSol distribution rights to the Japanese market. MediSol has already issued a Purchase Order for the first several shipments of Element test kits.This new relationship will be highly instrumental to the success of Element sales, and will help address an unmet need in the Japanese market; it will also be a starting point for the expansion of distribution into other Asian countries. Dan Morrow, President and CEO of Pria Diagnostics, remarks, “Product launch and approval of Element in Japan is key to the success of addressing male fertility in Asia.”MediSol has established an excellent sales and distribution track record, and has formed strong relationships within the primary medical sales channels in Japan. MediSol distributes numerous other leading medical devices, and they are very positive about the addition of Element to their lineup of products.For more information, please contact: Doug Erwin, Chairman and Chief Business Officer, Pria Diagnostics doug.erwin@priadiagnostics.com |